Appliance Stores And Confront Competition Between Zhongguancun Electronics Market

 Appliance stores in a "tough fight" and Zhongguancun Electronic Market, "Battle," both sides have emphasized a kind of change can survive and the advantages of that advantage seems to be a firm position as the two sides confront the self-confidence and success. "Tough fight" side: an occasion to send forces to seize the change in the price of machine services, long board short To the country headed by the U.S. home appliance stores, in 2001 the first "invasion", it is clear because it is too obvious appliance mode of operation, did not become the new darling of IT vendors to develop more channels, but was unhappy in a dispute and Lenovo, as focus of media scrutiny. Lack of professional knowledge, account does not match lines of the rules, may be formed on the impact of traditional channels and disrupt the existing price system...... these problems for a time winding between the manufacturers and appliance stores, appliance stores the active involvement of the then won only a few PC manufacturers and to second and third line the main manufacturers. From last year, Gome, Dazhong into the heart of Zhongguancun, opened a new campaign posture lineup, this time, they come prepared. Called the "prepared" more is the trend. One of the trends, along with PC-based home appliances and digital products to become a fashion, home appliance stores at this time of the intervention, to help IT products better into the community, provided the professional manufacturers and original store has the product enough publicity and popular work; trend of the second, channel flat shouted slogans Since 1999, nearly two years along with many regional platform companies, and regional image of the establishment of the system set up shop and thoroughly up the competition more and more companies to favor those with a terminal power distributors, therefore, cause IT channel, while survival of the fittest, manufacturers have begun turning to the already established and mature enough home appliance chain store, Gome, Dazhong and Suning full view?? and this time, IT field nearly all chains are not very successful attempts, SEB losses in the Beijing market and in other regional markets on the retreat has 100, 1000 almost killed the dream of the terminal chain. Therefore, Gome, Dazhong and Suning all come, a full surround the park's posture, and massive. However, this "tough fight" in existing shopping habits to break, there is a very important issue is how to maintain the standardization of home appliance chain store operators and service advantages. From the present point of view, this piece was originally a home appliance store in the long board, but the execution may be a problem. Example, in just the past "51" golden weeks, sales of home appliance stores generally high, however, the reporter learned that two details: the country the United States courier to send TV to the user home wearing shoe covers to go in it Dadalielie; sized the deliveryman is actually very honest, at the door said, I do not have shoe covers, one I'll leave it attitude. Although the small details, but with these stores service specifications advocated by contrast, will find that there are difficulties in implementation. Marketplace vendors service delivery and there is a big gap between, but also a lack of after-sales feedback mechanism. The price advantage is even more interesting. 365 days a year, the National Association of the United States and other appliance stores come up with various excuses line marketing reality. In the "51" before, a lot of sales staff will kindly remind consumers to wait until "51" will undoubtedly be favorable. However, in practice, medium and large claims before the holiday anniversary celebration during the festival is "51", almost the same basic price of the product, at most companies have gifts delivery; more interesting is that unless the different stores for different products special promotions move, the actual sales price the same product, in all stores are basically the same, even if large and medium-called underwriting products, in Suning could buy the same. That is, playing for a long time between the stores, more than half a day, was more for show to the consumer to see. Gome, Dazhong and Suning this Competition never stop, and from now on, the internal force of the war, they will be in the wider IT field and the Zhongguancun electronics market head on. "Wars," a party: the enemy into the rebate, establish brand awareness and buffoonery, lack of standardized Zhongguancun electronics market has been from the market and the channels started changing business itself, the former in particular. From Dinghao title "Electronic Mall" after the beginning, it means that buy IT products should have a shopping mall atmosphere, to spread the change to buy goods market Kanjia image; & Trade of ITMALL location, Zhao was the purpose of further. At the same time, Dragon hardware rectification, the rectification of Silicon Valley is also just around the corner. These demonstrate a change. Greater change or challenge, or for the channel business itself. Their strength are going through the market test, playing one shot for a place to die, what does not make money selling what has become, in many markets, many old and new coexist in the alternate channel, the first law of survival of the fittest brutal up price war being hurt or even knocked down group after group of dealers.


electronics store